Does Brand Licensing Increase a Licensor's Shareholder Value?

Shareholder - value - based brand strategies

Companies like Procter & Gamble, Unilever, Xerox, Heinz, Apple and Gillette possess great brands and outstanding brand management competencies, yet they have failed to generate value for shareholders in recent years. What these companies are learning is that having strong brands which consumers value is not enough. Whether strong brands create value for shareholders depends upon the economics o...

When Does Institutional Investor Activism Increase Shareholder Value?: The Carbon Disclosure Project

This paper presents the first empirical test of the financial impacts of institutional investor activism towards climate change. Specifically, we study the conditions under which share prices are increased for the Financial Times (FT) Global 500 companies due to participation in the Carbon Disclosure Project (CDP), a consortium of institutional investors with $57 trillion in assets. We find no ...

Does Takeover Increase Stockholder Value?

Yes. We modify the calendar-time portfolio regressions approach to measure the abnormal returns of a takeover portfolio composed exclusively of successful bidders and targets from 1963 to 1995. This technique balances the announcement-period effects against the alleged post-announcement drift that is commonly thought to accompany takeovers. By using a GARCH(1,1) error specification, we overcome...

Negotiated Shareholder Value :

Negotiated Shareholder Value: The German Version of an Anglo-American Practice

Maximising Shareholder Value